Le Temps des Cerises (LTC)
With a starring role that is classless and even seductive, jeans are unquestionably the mainstay of every wardrobe and have been for a number of generations. However, they are also highly evocative, bringing to the memory images of a multitude of social changes – the sexual revolution, freedom of expression and the emancipation of women. A specialist in “authentic” jeans, Le Temps des Cerises has been expressing the cultural desire for the genuine article since 1998 and is perfectly positioned as the vintage expert. Established in the south of France by Gil Richardière (father) and Lylian (son), Le Temps des Cerises is today a rapidly expanding fashion brand.