It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers.
In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion.
In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers.
A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas.
Vertical integration Yuma Italia since 1984.